Zero Friction | Dave Madden | Substack

On July 27, 2022, Google updated its developer policies for in-game ads for mobile games on their Play Store. Announced in a post titled “Better Ads Experiences, the company called out the terrible state of abusive ad experiences across the mobile game landscape, accompanied by…

Aug 3, 2022

New Top Community

Time for ad supported price optionality?

Jan 22, 2022

Adding value for players is the key for brands in games and the metaverse

Jan 10, 2022

How Brands Can Surprise and Delight Gamers Every Day

Oct 25, 2021

When’s the last time you watched an entire television program without looking at your phone? When’s the last time you surfed your mobile device without…

Sep 21, 2021

Game developers can reward players time and attention via the sharing economy

Sep 8, 2021

Vans World in Roblox may be one of the most exciting developments in video games that I can remember in years. Why? Because with Roblox and its…

Sep 2, 2021

Building on the power of Free

Aug 30, 2021

Zero Friction

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