On July 27, 2022, Google updated its developer policies for in-game ads for mobile games on their Play Store. Announced in a post titled “Better Ads Experiences, the company called out the terrible state of abusive ad experiences across the mobile game landscape, accompanied by…
Time for ad supported price optionality?
Adding value for players is the key for brands in games and the metaverse
How Brands Can Surprise and Delight Gamers Every Day
When’s the last time you watched an entire television program without looking at your phone? When’s the last time you surfed your mobile device without…
Game developers can reward players time and attention via the sharing economy
Vans World in Roblox may be one of the most exciting developments in video games that I can remember in years. Why? Because with Roblox and its…
Building on the power of Free
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