When’s the last time you watched an entire television program without looking at your phone? When’s the last time you surfed your mobile device without pausing to do something else? We all multitask, not just at work but also when we’re supposed to be relaxing with a piece of entertainment. Except for gamers. When gamers are stilling in front of their big-screen TV or almost-as-big PC screen, with controllers in hand, they’re definitely not multitasking. In fact, video games might be the only medium in the world whose audience is paying 100% attention.
A Cheat Code to Help Brands Win Over Gamers
A Cheat Code to Help Brands Win Over Gamers
A Cheat Code to Help Brands Win Over Gamers
When’s the last time you watched an entire television program without looking at your phone? When’s the last time you surfed your mobile device without pausing to do something else? We all multitask, not just at work but also when we’re supposed to be relaxing with a piece of entertainment. Except for gamers. When gamers are stilling in front of their big-screen TV or almost-as-big PC screen, with controllers in hand, they’re definitely not multitasking. In fact, video games might be the only medium in the world whose audience is paying 100% attention.