Escaping the Mobile Game Ad Treadmill With Rewarded Brand Advertising
davemadden.substack.com
On July 27, 2022, Google updated its developer policies for in-game ads for mobile games on their Play Store. Announced in a post titled “Better Ads Experiences, the company called out the terrible state of abusive ad experiences across the mobile game landscape, accompanied by visual examples of non-skippable, interruptive, deceptive and inappropriate ads. Notably – and not surprisingly for anyone who plays games on a mobile phone – the one and only type of advertisement that Google specifically exempted from obliteration was… the rewarded ad
Escaping the Mobile Game Ad Treadmill With Rewarded Brand Advertising
Escaping the Mobile Game Ad Treadmill With…
Escaping the Mobile Game Ad Treadmill With Rewarded Brand Advertising
On July 27, 2022, Google updated its developer policies for in-game ads for mobile games on their Play Store. Announced in a post titled “Better Ads Experiences, the company called out the terrible state of abusive ad experiences across the mobile game landscape, accompanied by visual examples of non-skippable, interruptive, deceptive and inappropriate ads. Notably – and not surprisingly for anyone who plays games on a mobile phone – the one and only type of advertisement that Google specifically exempted from obliteration was… the rewarded ad