I am all about helping broaden and smooth out access to premium video game content for the average player in a manner that recognizes the value of their time and attention for brands who want to build a relationship with them. This has been a 20 year pursuit and there is still a lot to be done, but I cannot imagine a scenario in which a well executed, player controlled, “watch to earn” model does not have a huge impact on how games are developed, marketed and consumed across Console and PC play.
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