Archive - Zero Friction

Steam’s Ban on Opt-In Ads: A Missed Opportunity—and a Potential Antitrust Flashpoint

Steam’s Ban on Opt-In Ads: A Missed Opportunity—and a Potential Antitrust Flashpoint

May 20 •

August 2022

Escaping the Mobile Game Ad Treadmill With Rewarded Brand Advertising

On July 27, 2022, Google updated its developer policies for in-game ads for mobile games on their Play Store.

Aug 3, 2022 •

January 2022

Big Netflix Drop a Warning for Game Cos?

Time for ad supported price optionality?

Jan 22, 2022 •

Brand Experiences in the Metaverse: Maybe Don’t ‘Just Do It’

Adding value for players is the key for brands in games and the metaverse

Jan 10, 2022 •

October 2021

How Brands Can Surprise and Delight Gamers Every Day

Oct 25, 2021 •

September 2021

August 2021

Build Healthy Video Game Economies by Giving Players What They Want

Building on the power of Free

Aug 30, 2021 •

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