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Escaping the Mobile Game Ad Treadmill With Rewarded Brand Advertising
On July 27, 2022, Google updated its developer policies for in-game ads for mobile games on their Play Store. Announced in a post titled “Better Ads…
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Dave Madden

January 2022

Big Netflix Drop a Warning for Game Cos?
Time for ad supported price optionality?
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Dave Madden
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Brand Experiences in the Metaverse: Maybe Don’t ‘Just Do It’
Adding value for players is the key for brands in games and the metaverse
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Dave Madden
2

October 2021

Duty Calls
How Brands Can Surprise and Delight Gamers Every Day
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Dave Madden

September 2021

A Cheat Code to Help Brands Win Over Gamers
When’s the last time you watched an entire television program without looking at your phone? When’s the last time you surfed your mobile device without…
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Dave Madden
The New Currency for Video Games
Game developers can reward players time and attention via the sharing economy
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Dave Madden
Advergaming 2.0 & the Metaverse
Vans World in Roblox may be one of the most exciting developments in video games that I can remember in years. Why? Because with Roblox and its…
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Dave Madden

August 2021

Build Healthy Video Game Economies by Giving Players What They Want
Building on the power of Free
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Dave Madden
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