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Big Netflix Drop a Warning for Game Cos?
Time for ad supported price optionality?
Dave Madden
Jan 22
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Big Netflix Drop a Warning for Game Cos?
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Brand Experiences in the Metaverse: Maybe Don’t ‘Just Do It’
Adding value for players is the key for brands in games and the metaverse
Dave Madden
Jan 10
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Brand Experiences in the Metaverse: Maybe Don’t ‘Just Do It’
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Duty Calls
How Brands Can Surprise and Delight Gamers Every Day
Dave Madden
Oct 25, 2021
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Duty Calls
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A Cheat Code to Help Brands Win Over Gamers
When’s the last time you watched an entire television program without looking at your phone? When’s the last time you surfed your mobile device without…
Dave Madden
Sep 21, 2021
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A Cheat Code to Help Brands Win Over Gamers
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The New Currency for Video Games
Game developers can reward players time and attention via the sharing economy
Dave Madden
Sep 8, 2021
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The New Currency for Video Games
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Advergaming 2.0 & the Metaverse
Vans World in Roblox may be one of the most exciting developments in video games that I can remember in years. Why? Because with Roblox and its…
Dave Madden
Sep 2, 2021
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Advergaming 2.0 & the Metaverse
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Build Healthy Video Game Economies by Giving Players What They Want
Building on the power of Free
Dave Madden
Aug 30, 2021
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Build Healthy Video Game Economies by Giving Players What They Want
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