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Escaping the Mobile Game Ad Treadmill With Rewarded Brand Advertising
On July 27, 2022, Google updated its developer policies for in-game ads for mobile games on their Play Store. Announced in a post titled “Better Ads…
Aug 3, 2022
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Dave Madden
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Escaping the Mobile Game Ad Treadmill With Rewarded Brand Advertising
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January 2022
Big Netflix Drop a Warning for Game Cos?
Time for ad supported price optionality?
Jan 22, 2022
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Dave Madden
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Big Netflix Drop a Warning for Game Cos?
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Brand Experiences in the Metaverse: Maybe Don’t ‘Just Do It’
Adding value for players is the key for brands in games and the metaverse
Jan 10, 2022
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Dave Madden
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Brand Experiences in the Metaverse: Maybe Don’t ‘Just Do It’
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October 2021
Duty Calls
How Brands Can Surprise and Delight Gamers Every Day
Oct 25, 2021
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Dave Madden
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Duty Calls
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September 2021
A Cheat Code to Help Brands Win Over Gamers
When’s the last time you watched an entire television program without looking at your phone? When’s the last time you surfed your mobile device without…
Sep 21, 2021
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Dave Madden
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A Cheat Code to Help Brands Win Over Gamers
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The New Currency for Video Games
Game developers can reward players time and attention via the sharing economy
Sep 8, 2021
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Dave Madden
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The New Currency for Video Games
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Advergaming 2.0 & the Metaverse
Vans World in Roblox may be one of the most exciting developments in video games that I can remember in years. Why? Because with Roblox and its…
Sep 2, 2021
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Dave Madden
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Advergaming 2.0 & the Metaverse
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August 2021
Build Healthy Video Game Economies by Giving Players What They Want
Building on the power of Free
Aug 30, 2021
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Dave Madden
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Build Healthy Video Game Economies by Giving Players What They Want
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