Zero Friction

Zero Friction

Home
Archive
About
Brand Experiences in the Metaverse: Maybe Don’t ‘Just Do It’
Adding value for players is the key for brands in games and the metaverse
Jan 10, 2022 • 
Dave Madden
4

Share this post

Zero Friction
Zero Friction
Brand Experiences in the Metaverse: Maybe Don’t ‘Just Do It’
2
Big Netflix Drop a Warning for Game Cos?
Time for ad supported price optionality?
Jan 22, 2022 • 
Dave Madden
2

Share this post

Zero Friction
Zero Friction
Big Netflix Drop a Warning for Game Cos?
1
Escaping the Mobile Game Ad Treadmill With Rewarded Brand Advertising
On July 27, 2022, Google updated its developer policies for in-game ads for mobile games on their Play Store.
Aug 3, 2022 • 
Dave Madden
2

Share this post

Zero Friction
Zero Friction
Escaping the Mobile Game Ad Treadmill With Rewarded Brand Advertising
The New Currency for Video Games
Game developers can reward players time and attention via the sharing economy
Sep 8, 2021 • 
Dave Madden
2

Share this post

Zero Friction
Zero Friction
The New Currency for Video Games
Advergaming 2.0 & the Metaverse
Vans World in Roblox may be one of the most exciting developments in video games that I can remember in years.
Sep 2, 2021 • 
Dave Madden
1

Share this post

Zero Friction
Zero Friction
Advergaming 2.0 & the Metaverse
Steam’s Ban on Opt-In Ads: A Missed Opportunity—and a Potential Antitrust Flashpoint
Steam’s Ban on Opt-In Ads: A Missed Opportunity—and a Potential Antitrust Flashpoint
May 20 • 
Dave Madden
1

Share this post

Zero Friction
Zero Friction
Steam’s Ban on Opt-In Ads: A Missed Opportunity—and a Potential Antitrust Flashpoint
1
Build Healthy Video Game Economies by Giving Players What They Want
Building on the power of Free
Aug 30, 2021 • 
Dave Madden

Share this post

Zero Friction
Zero Friction
Build Healthy Video Game Economies by Giving Players What They Want
Duty Calls
How Brands Can Surprise and Delight Gamers Every Day
Oct 25, 2021 • 
Dave Madden

Share this post

Zero Friction
Zero Friction
Duty Calls
A Cheat Code to Help Brands Win Over Gamers
When’s the last time you watched an entire television program without looking at your phone?
Sep 21, 2021 • 
Dave Madden

Share this post

Zero Friction
Zero Friction
A Cheat Code to Help Brands Win Over Gamers
© 2025 Dave Madden
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share